Art Direction / Identity Design / Branding / Viral Campaign

The DirtyBird logo gained attention globally making headline news. The controversial branding for the fried chicken stall went viral. It was featured in major newspapers and appeared on many news channels including; The Sun, BBC News, Huffington Post, Buzzfeed and Vice to name a few, it was also featured in The Drum’s ‘Most Controversial Logos Of All Time’. The logo was designed with the intention that it could be seen as a pictogram of a cockerel or an ejaculating phallus.

The logo has been imitated and even directly copied around the world.