Art Toy Concept / Product Design

CardBoy was a mini blind boxed series of figures, that when opened, the box transformed into the head of the figure. There were eight in the original series, all unique designs with attachments. The second series, ‘CardBoy Sneakers’ used classic sneaker packaging as the inspiration, also eight in the series. The third series, CardBoy Cartridges took inspirations from printer cartridges, was selected by MoMA as part of their Colour Chart exhibition and sold in their stores in New York and Tokyo. Four in the set, Cyan, Magenta, Yellow and Black.

The ground-breaking creative art toy concept, received critical acclaim. Sold around the world and selling in stores such as Colette - Paris, Maharishi - London and Kid Robot - New York, to name a select few. The set of 8 blind box figures went on to sell over 10,000 pieces worldwide.